Internationally best-selling author Mireille Guiliano was for
over 20 years the spokesperson for Champagne Veuve Clicquot and a senior
executive at LVMH as well as CEO of Clicquot, Inc., the US firm she helped found
in 1984 and was its first employee. Her first book,
French Women Don't Get Fat: The
Secret of Eating for Pleasure, became a runaway best
seller around the globe in 2005. She followed up this book in fall 2006 with
French Women for All
Seasons: A Year of Secrets, Recipes and Pleasure. In
both, through her personal stories and illustrations, she espouses living life
to the fullest by embracing quality, sensitivity, seasonality and pleasure while
maintaining a healthy equilibrium.
Mireille is currently working on her third book, a guide (with
plenty of stories) for women in business, based on her experiences and years at
Veuve Clicquot, due out in the fall of 2009.
In September 2008, Hilary Swank's production company bought the
film rights to French
Women Don't Get Fat; the plan is to make a romantic
comedy with Mireille's famous French lifestyle message. The script is being
adapted and should be ready soon. Stay tuned!
One of the few women who have reached the top echelon of the
wine and spirits as well as luxury goods industry, Mireille is credited with
growing Champagne Veuve Clicquot's top image and overseeing a remarkable pattern
of double digit growth in the USA year after year after year. She wrote the
initial marketing plan, and under her leadership, Veuve Clicquot's market share
in America grew from less than one percent to more than 23%. Her casebook
strategic approach to positioning and growing ultra-premium brands is often
cited and followed in the industry. Mireille has been called a champion of women
in business, belongs to the Committee of 200 and works with groups promoting
business opportunities and education for women. She frequently presents
nationally and internationally on business topics, especially related to the
luxury goods sector, as well as on wine and gastronomy. A sought-after guest on
radio and television in the USA and abroad, Mireille has appeared on Oprah, The Today Show,
CBS' The Early Show,
NBC's Dateline,
CNN, among many national broadcasts, and has been profiled in The New York Times,
USA Today,
TIME, Newsweek, The Robb
Report, Business Week, Travel & Leisure, Food & Wine and dozens more. For years she has also contributed articles on food, wine,
travel and lifestyle to a wide range of publications, including Town & Country and The
Quarterly Review of Wines. A native of France, she
grew up amidst cooks, chefs and restaurateurs in provincial France and was
educated in Paris, where she studied French and English literature at the
Sorbonne and languages at the Institut Supérieur d'Interprétariat et de
Traduction. Mireille holds the French equivalent of a master's degree in English
and German and a certification as a translator/interpreter. She also has a
command of Italian and several other languages. She currently resides in
Manhattan with her husband, Edward, president and CEO of New York Institute of
Technology, and makes frequent trips to their homes in Paris and Provence for
business and pleasure . . .
always pleasure.
Mireille is passionate about food and wine and cites breakfast, lunch and
dinner as her favorite pastimes. The sound of corks popping truly is music to
her ears.